Documents and Resources
REFERENCE LIBRARY HIGHLIGHTS
START HERE!
This excellent Scenic America's Brochure is organized to help you sort through all of the issues and considerations. Digital Billboards are an extremely complex issue and this piece can equip you with a solid foundation for meetings and give you a basis to fully understand various governmental, citizen and industry arguments on this issue.
Refering to Large Numbers of Flawed Industry Sponsored Studies Doesn't Prove Safety
Veridian Report: A Critical, Comprehensive Review of Two Studies Recently Released by the Outdoor Advertising Association of America
Industry Insider Sheds Light on Why THEY Want a Deal
Webpage containing Richard Erickson's letter about Rope-A-Dope sales strategy and the specific financial advantages to the billboard companies for making these deals. The specifics on retiring older format billboards are enlightening. This letter was written to assist his local Scenic Affiliate when they were facing the Billboard industry on this issue. Former industry insiders don't want these billboards in THEIR neighborhoods either.
